Posts Tagged ‘ advertisement ’


AWARD FOR FRAUDS

Written by admin
August 20th, 2018

In recent years more and more firms of solicitors are claiming to have been awarded batches of excellence of tokens of recognition for the work they do for the people they employ.  Some of these are entirely proper and are well recognised Kitemarks such as the SQM (Specialist Quality Mark) or the Lexcel Accreditation.  Some awards are slightly less transparent!  The “East Midlands Best Advocate”, the “North East Best Practice Manager”, the “Most Go Ahead Medium Sized Firm in the Manchester Area” might all lead to a sceptically raised eyebrow.

The true worth, and may we say voracity of some of the claims made on a number of websites are a matter for a certain amount of speculation.

Who decided?  Who applied?  What is “The North East”?  When was the decision made?  How often is the competition run?  How rigorously monitored is the award process?  Is it all really a load of hogwash or claptrap?  How stupid do we think the public really are?

At The Johnson Partnership we reckon we prefer rewards to awards!  We reckon the best reward that we can have day in day out is a satisfied client and we hope you will agree that’s worth a bucket load of multi-coloured rosettes.

ADVERTISING PUFF!

Written by admin
August 15th, 2018

The relaxation of restrictions on solicitors’ advertising has led to a world of change.  There will be those who regard it as unseemly and demeaning, to see solicitors claim to be “The best”, “The Cheapest”, “The Fastest”, etc., etc.

In recent times solicitors have claimed to be “The Most Caring”, “Friendly and Discreet” and, although you might think it would go without saying, “Professional”.

At The Johnson Partnership we have spent a lot of time wondering exactly what we ought to be claiming for ourselves.  Perhaps we should emphasise that we are “Any time, any place, anywhere”, like a good Martini.  Perhaps we should claim to “Put the freshness back” into law, although that might make us sound like a 1980’s Shake & Vac advert.  You could imagine there being a great deal of hilarity among the marketing partners.

On balance, and all things considered, what we reckon we would like to be as a firm of solicitors, is what British Airways used to claim they were as an airline which is of course “The World’s Favourite”.  When all is said and done, it is hard to disprove!

WORD OF MOUTH, IT SAYS IT ALL

Written by Sian Hall
February 20th, 2018

Over the years the firm has tried all sorts of different forms of advertising: radio adverts with jingles and catchphrases, Facebook posts aplenty, banner adverts on the TV listing page of Bank Holiday papers, Twitter posts, scoreboard flashes, pitch side hoardings, informative business cards, even a show jumping fence in a one day event, but at the end of it all nothing works better than good old-fashioned word of mouth.

After Yellow Pages have consumed tens of thousands of our finest pounds, Google and Words continue to empty our coppers month by month, and endless doctors’ waiting rooms have been papered with our brochures, there is still no substitute for a satisfied client telling all and sundry about the great service they have received.

Perhaps the absolute ideal is a fixed hoarding, associated with a particular club or group, among whose members there are enthusiastic supporters of the firm. The signboard offers a regular talking point and there are plenty of unpaid voices there to speak to it.

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